Launch Your First Info Product in 24 Hours

Set a timer for 30 minutes and start brainstorming. Write down everything you know about your chosen topic, even if it seems small or insignificant.

Don’t worry about organization at this stage—just let your thoughts flow. This will serve as the raw material for your info product.

Ask Yourself: What are the main challenges or questions your audience has? What tips, tricks, or insights have you gained that could help them?

Next, spend an hour organizing your ideas into a clear structure.

Break your content down into 5-7 main sections, each covering a different aspect of your topic. These will form the backbone of your info product. Don’t aim for perfection—just make sure there’s a logical flow from one section to the next.

Friendly Reminder: Keep your sections simple and easy to understand. You’re aiming to make the information accessible and actionable.

Now it's time to flesh out your outline. Set aside 3-4 hours to expand on each section.

Write as if you’re explaining the topic to a friend over coffee—keep your language conversational and avoid jargon that might confuse your readers.

Writing Tip: Use bullet points, numbered lists, and short paragraphs to make your content easy to digest. Include examples, stories, or case studies to bring your points to life.

Once your content is ready, spend an hour editing it.

Look for areas where you can cut unnecessary words or simplify complex sentences. Ensure that your ideas flow logically and that each section naturally leads to the next.

Quick Check: Read your content out loud. This helps catch awkward phrasing and ensures your writing sounds conversational.

Now it's time to package your info product. Depending on your format (eBook, video course, checklist, etc.), you’ll need to spend about 2 hours formatting your content.

For an eBook: Use Canva, Google Docs, or Microsoft Word to create a clean, visually appealing layout.

For a video course: Record using free software like OBS or Zoom. Keep the videos concise and focused.

Pro Tip: Don’t worry about fancy designs—clarity and readability are more important at this stage.

Your sales page is where you’ll convince people to buy your product. Dedicate 2 hours to creating this, focusing on:

A compelling headline that clearly states the main benefit of your product.

A brief description of what your product offers.

Bullet points highlighting what’s included and the key outcomes.

A clear call to action (e.g., "Get Instant Access" or "Start Learning Now").

You can use tools like Carrd, WordPress, or even a simple Google Site for this.

Reminder: Keep it simple. The goal is to communicate the value of your product quickly and effectively

You need an easy way for customers to purchase your product.

Platforms like Syteme.io or SendOwl allow you to handle payments and deliver your product automatically. Take an hour to set this up.

Pro Tip: Test the payment process yourself to ensure everything runs smoothly.

A well-designed cover or thumbnail can make a big difference.

Spend 2 hours creating simple graphics using Canva. This is where you can let your creativity shine—choose colours and fonts that reflect your product’s theme.

Visual Tip: Keep your designs clean and avoid overcrowding with too much text.

Create a basic landing page that showcases your product, Systeme.io is a great FREE product for this.

Read my in-depth Systeme.io review

Include your product description, an image, and a clear “Buy Now” button.

Key Element: Make sure your landing page answers any questions potential customers might have. If they’re unsure about something, they’re less likely to buy.

Announce your product launch on social media platforms where your target audience spends their time.

Spend 2 hours crafting posts that highlight key insights from your product. Share tips, benefits, or even a behind-the-scenes look at your creation process.

Try Metricool for social posting.

Social Tip: Encourage engagement by asking questions or inviting feedback.

In the last 3 hours, test everything—your payment system, sales page, and landing page. Proofread your content one more time, double-check links, and ensure the product delivery process is seamless.

Final Thought: Don’t stress over perfection. Imperfect action is better than no action, launching is about getting started and learning as you go.

Congratulations!

You’ve just created, packaged, and prepared to launch your first info product in 24 hours. Take a moment to celebrate this huge milestone—it’s no small feat!

Next Steps: Keep Building Momentum

Your journey doesn’t end here. Use the feedback you receive from your audience to improve your product and plan your next one. Consider offering a special launch price to attract early customers and generate valuable testimonials.

Offer an upsell or complementary product.

Create a follow-up course or coaching session.

Stay connected with your customers through email newsletters or social media.

Remember: Every product you create builds your authority and credibility in your niche.

This is just the beginning!